Chile represents the 12th largest economy in the world — and an enormous opportunity for ambitious brands marketing to its 130MM consumers. This page covers core media buying insights, a free market analysis, and an introduction to our international advertising services for Chile.
Partnership
Multimedia, multichannel — including Digital, Broadcast (TV + Radio), OOH, Print, Experiential and more. Internationally credentialed. Globally awarded. Working with world-class brands since 2008.
Benefits of Partnership
Our track record of leading multinational marketers is invaluable to global marketing leadership. We're experienced with the issues faced by marketers new to Chile; single-market agencies simply don't have this specific insight.
In Chile and beyond, we support advertising from digital to traditional, with experience across a variety of markets globally. With access to deals and the insight to find value, we're expert in helping growing global advertisers manage, measure, and monetize.
Given the nuances of entry to the Chile advertising market, strategy is everything. We're invested in helping clients sort the optimal approach to ad creative localisation, media planning and buying investment, and charting the path to profitability.
Chile Advertising: Market Analysis
Chile accounts for a meaningful share of Latin America's ad spend, and is among the world's most ad-receptive markets given its large consumer base and stable economy — highlighted by robust manufacturing and tourism industries. Chile was the first global expansion market for brands including H&M, Hugo Boss, and many more.
Advertising in Chile is regulated — establishing general principles on content, standards for advertisers in regulated industries, and prohibitions on false or misleading claims. For advertisers first entering Chile, it's crucial to validate claims and introductory offers to ensure media buying strategy conforms to regulation.
Chile consistently ranks near the top of the Latin America and Caribbean region for ease of doing business. This "ease of entry" factor is significantly improved by having a qualified, experienced partner — Criterion Global is a full-service media buying and advertising consultancy serving multinational companies, startups, and growth-stage brands entering the Chilean market.
Our Services
We'll help you navigate the complex landscape of Chile and set a clear path to profitability — both in terms of sales and brand perception. Through strategic insights on capital-efficient customer acquisition strategy, we help make bold moves — such as market expansion to Chile — possible.
We make sure your ads are seamlessly translated and integrated into Chile's local markets — and we help you find the right media opportunities to reach and convert your target market. Working with your in-house leadership, together we'll chart the course for growing your brand's visibility and customer acquisition engine in Chile.
The best brands can't create business outcomes if they don't get seen. Your high-impact Chile market entry begins here. We work across traditional, digital and social media channels to deliver the widest possible reach for your brand and products — equipped with industry-leading analytics and insights.
Say hello
"We've worked with Criterion Global as our paid media agency for nearly a decade. Criterion has kept our brand ahead of advancements in paid media as well as changes in global demand. Marketing is a moving target, and Criterion Global has been key to our success in Chile and globally."
Frequently Asked Questions
Our Budgeting BlueprintSM methodology helps isolate the range appropriate for your goals. Contact us to learn more.
While we're flexible on budget, we value long-term relationships (our average client tenure is 5+ years) and client engagements. We suggest you contact us to discuss your needs in Chile.
We are always seeking the best and brightest experts on media buying globally. Please visit this page to learn about our Global Expert Network.
Reach out
To learn more about our international media buying — and specifically our Chile advertising practice — complete the form. For fastest response, please include details regarding your specific needs. We look forward to working with you.
